Once again, this is Instagram SEO in action! Why is Instagram SEO important? And it’s no accident that these specific profiles are at the top of the list of suggestions. Type “gardening” into the Instagram search bar and you’ll see this:Īs a user, rather than expanding the list of suggested searches, you could simply go straight to one of these gardening-related profiles. Let’s use gardening content as an example. That means more views, more likes, and more followers! By following Instagram SEO best practices - which we’ll discuss shortly - you improve your chances of being discovered by users who are searching keywords related to your business. And though it may not have the same appeal as live streams or carousel ads, it’s as worthy of your time as anything else. Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. Optimize your post descriptions (captions, hashtags).In this guide, we’re going to cover exactly what Instagram SEO is, why it’s important, and then provide five steps to optimize your account for search. You’ll now notice the “Top” tab for results, in addition to tags, accounts, and people.
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